Offering trend-led, celebrity-approved (it’s graced the face of Kim KW, for one) products and application tools that challenge tradition, ICONIC London was founded by trained make up artist Jade Elliott. Metallic, soft and creamy, this eye shadow applies like a jelly then sets to a metallic powder finish, granting a full coverage, foil-effect look with just one swipe. There are five hypnotic hues to choose from, from pearly pink ‘Spellbound’ to rich purple ‘Eclipse’.
For ‘out of this world’, blinding pigment payoff, ICONIC London’s Chrome Flash Eye Pot metallic eye shadow is the perfect choice. Soft and creamy, these little pots of make up magic grant a full coverage, foiled finish in five hypnotic hues. The unique texture applies like a jelly then sets to a long-wearing powder finish with just one swipe – gently glide it across your lids for a full glam look or dab the jelly on top of your finished look for a flattering touch of luxe. The five shades are: ‘Cosmic’, a champagne-toned shimmer that adds a golden sparkle (great for green and hazel eyes); ‘Mystic’, a marvellous mauve for a touch of shimmer (makes brown eyes pop); ‘Spellbound’, a pearly pink that adds a rosy tint (compliments brown eyes); soft, smoky grey ‘Lunar’ (makes blue eyes pop); ‘Eclipse’, perfect for a rich purple glow (suits blue and grey eyes best).
For best results, use your finger to apply to your eyelid and blend edges to soften with a synthetic brush.
Aqua (Water), Mica, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Isopentyldiol, Glass Beads, Hydroxypropyl, Mehtylcellulose, Hydroxyacetophnone, Sodium Polyacrylates Starch, Triethoxycaprylsilane, 1,2-Hexanediol, Caprylyl Glycol, Tin Oxide, Pectin, Xanthan Gum. MAY CONTAIN +/-: CI 77891 (Titanium Dioxide), CI 77499, CI 77491 (Iron Oxides)
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