fresh

Launched in 1991 as an apothecary store curating upscale, natural beauty products from around the world, fresh has transformed the skin care industry with its pioneering use of natural ingredients from soy and sake to sugar. fresh marries world-leading, good-to-skin ingredients and centuries-old cultural beauty rituals to deliver sublime products - from bestselling lip balms to face masks to tackle a swathe of concerns - with mind-healing and skin-transforming results.