Judy Naaké is best know for bringing the St.Tropez self tanning range to the UK and building the brand to becoming the market leader through a combination of strong sales, marketing and PR. The entrepreneur began in the humble surroundings of her Father's fruit shop, but even then showed signs of future success by demonstrating a keenness to sell! Following a hugely successful career in promotions, primarily with John Player Special, she moved into the beauty industry; the sector where she was eventually to make her name and leave her mark. Key to the success of Decleor, Darphin and the hugely popular Australian Bodycare Tea Tree range she expanded her business taking on the European distributorship for the then unknown St.Tropez. St Tropez achieved recognition by the Sunday Times CoolBrands awards and has won various magazine awards. Celebrity devotees of the brand include: Victoria Beckham, Donna Air, Cat Deeley, Billie Piper & Hermione Norris. Known as 'the guru of self tanning', several thousand tans later she is widely recognised as one of the most successful entrepreneurs in the country.