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    Color WowRoot Cover Up Platinum <p>Available in eight colour-correcting hues, this weightless mineral powder clings to your hair to cover the look of greys and any dark roots that threaten to peek out to deliver seamless, consolidated colour.</p><p>Complete with a mirror and double-ended application brush (one side flat for broad sweeps and one small and domed for targeted precision), colour cover-ups have never been so easy. It settles over your strands with a never stiff, sticky or waxy finish, instead, you&#8217;re bound to forget you even applied it. The no-mess formula is designed to last from one shampoo to the next, withstanding even your most restless nights and high-energy workouts. Just when we thought we couldn&#8217;t love them anymore, these powders have a water-resistant finish &#8211; so swimming is never off the cards!</p>CWO018_PLATIN217065-060150-18540-3 28.50Cult BeautyNew
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    Color Wow Root Cover Up

    Color Wow
    Root Cover Up
    ( 2.1g )

    £28.50
    Color Wow Root Cover Up Platinum  Mini Swatch
    Color Wow Root Cover Up Blonde  Mini Swatch
    Color Wow Root Cover Up Dark Blonde  Mini Swatch
    Color Wow Root Cover Up Light Brown  Mini Swatch
    Color Wow Root Cover Up Medium Brown  Mini Swatch
    Color Wow Root Cover Up Dark Brown  Mini Swatch
    Color Wow Root Cover Up Black   Mini Swatch
    Color Wow Root Cover Up Red  Mini Swatch

    Item added to bag

    • Why it's Cult

      Building on upwards of 25 years of hair care innovation, Color Wow is devoted to solving the universal problems faced by frizzy hair types and chemical-treated, coloured tresses. Inspired by her life-long frizz frustrations, this innovative collection was founded by Gail Federici to deliver salon-worthy treatments in the comfort of your own home. Known for restorative formulas and root touch-up treatments, look to this mane-changing range to tame frizz, revive vibrancy and extend your colour.

    • Description

      Available in eight colour-correcting hues, this weightless mineral powder clings to your hair to cover the look of greys and any dark roots that threaten to peek out to deliver seamless, consolidated colour.

      Complete with a mirror and double-ended application brush (one side flat for broad sweeps and one small and domed for targeted precision), colour cover-ups have never been so easy. It settles over your strands with a never stiff, sticky or waxy finish, instead, you’re bound to forget you even applied it. The no-mess formula is designed to last from one shampoo to the next, withstanding even your most restless nights and high-energy workouts. Just when we thought we couldn’t love them anymore, these powders have a water-resistant finish – so swimming is never off the cards!

    • How to use

      Apply to dry hair. Load up the small end of the brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed. To extend highlights, use the side edge of the small brush. Lightly dust off any excess powder with wide end of the brush.

    • Full ingredients list

      Platinum: Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake)

      Blonde: Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 Iron Oxides), Ci 77499 (Iron Oxides)

      Light Brown: Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides)

      Medium Brown: Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides)

      Dark Brown: Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides), Ci 77492 (Iron Oxides)

      Black: Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane, Ci 77891 (Titanium Dioxide), Ci 77499 (Iron Oxides)

      Red: Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77499 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77492 Iron Oxides)

      Dark Blonde: Talc, Synthetic Fluorphlogopite, Mica, Zinc Stearate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Silica, Aluminum Starch Octenylsuccinate, Pentaerythrityl Tetraisostearate, Ethylhexylglycerin, Zea Mays (Corn) Starch, Phenoxyethanol, Kaolin, Triethoxycaprylylsilane, Potassium Sorbate, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides)

    • Discover More

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    Color Wow - Root Cover Up

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