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    Color WowRoot Cover Up Platinum <p>Available in eight colour-correcting hues, this weightless mineral powder clings to your hair to cover the look of greys and any dark roots that threaten to peek out to deliver seamless, consolidated colour.</p><p>Complete with a mirror and double-ended application brush (one side flat for broad sweeps and one small and domed for targeted precision), colour cover-ups have never been so easy. It settles over your strands with a never stiff, sticky or waxy finish, instead, you&#8217;re bound to forget you even applied it. The no-mess formula is designed to last from one shampoo to the next, withstanding even your most restless nights and high-energy workouts. Just when we thought we couldn&#8217;t love them anymore, these powders have a water-resistant finish &#8211; so swimming is never off the cards!</p>CWO018_PLATIN217065-060150-18540-33 stars, based on10 reviews 29.50Cult BeautyNew
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    Color Wow Root Cover Up

    Color Wow
    Root Cover Up
    ( 2.1g )

    £29.50
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    Select shade

    Color Wow Root Cover Up Platinum  Mini Swatch
    Color Wow Root Cover Up Blonde  Mini Swatch
    Color Wow Root Cover Up Dark Blonde  Mini Swatch
    Color Wow Root Cover Up Light Brown  Mini Swatch
    Color Wow Root Cover Up Medium Brown  Mini Swatch
    Color Wow Root Cover Up Dark Brown  Mini Swatch
    Color Wow Root Cover Up Black   Mini Swatch
    Color Wow Root Cover Up Red  Mini Swatch

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    • Why it's Cult

      Building on upwards of 25 years of hair care innovation, Color Wow is devoted to solving the universal problems faced by frizzy hair types and chemical-treated, coloured tresses. Inspired by her life-long frizz frustrations, this innovative collection was founded by Gail Federici to deliver salon-worthy treatments in the comfort of your own home. Known for restorative formulas and root touch-up treatments, look to this mane-changing range to tame frizz, revive vibrancy and extend your colour.

    • Description

      Available in eight colour-correcting hues, this weightless mineral powder clings to your hair to cover the look of greys and any dark roots that threaten to peek out to deliver seamless, consolidated colour.

      Complete with a mirror and double-ended application brush (one side flat for broad sweeps and one small and domed for targeted precision), colour cover-ups have never been so easy. It settles over your strands with a never stiff, sticky or waxy finish, instead, you’re bound to forget you even applied it. The no-mess formula is designed to last from one shampoo to the next, withstanding even your most restless nights and high-energy workouts. Just when we thought we couldn’t love them anymore, these powders have a water-resistant finish – so swimming is never off the cards!

    • How to use

      Apply to dry hair. Load up the small end of the brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed. To extend highlights, use the side edge of the small brush. Lightly dust off any excess powder with wide end of the brush.

    • Full ingredients list

      Platinum: Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake)

      Blonde: Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 Iron Oxides), Ci 77499 (Iron Oxides)

      Light Brown: Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides)

      Medium Brown: Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides)

      Dark Brown: Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides), Ci 77492 (Iron Oxides)

      Black: Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane, Ci 77891 (Titanium Dioxide), Ci 77499 (Iron Oxides)

      Red: Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77499 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77492 Iron Oxides)

      Dark Blonde: Talc, Synthetic Fluorphlogopite, Mica, Zinc Stearate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Silica, Aluminum Starch Octenylsuccinate, Pentaerythrityl Tetraisostearate, Ethylhexylglycerin, Zea Mays (Corn) Starch, Phenoxyethanol, Kaolin, Triethoxycaprylylsilane, Potassium Sorbate, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides)

    • Discover More

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    Reviews
    Color Wow - Root Cover Up

    Color Wow Root Cover Up Reviews

    LUV it!
    I ordered the dark blonde to cover up the massive amounts of grey I have. Being dark brunette and grey, I am forced to use professional hair colour, mixing dark blonde and light blonde so it looks like I have highlights. I was a huge skeptic on this item but I need to try everything because it's a major pain to colour my hair every 2-3 weeks (my hair grows fast and it's thick). The packaging is luxurious, quantity is very small and I thought, WOW, I will only get 1-2 uses out of it if I'm lucky. Boy was I wrong! A little goes a long way and the colour match is perfect to my hair colour and covered the grey! I am in love with this! I know there are mixed reviews but it seems to work in the darker shades. If your roots are greasy, it'll stick to your scalp. If your hair is freshly washed, you won't get any payout. I find it works better a day after washing my hair. I would give it 5 stars but the price tag on this item is a bit much.
    Good in principle but.....
    As a natural redhead I was pretty impressed they offered a colour option. I've got to say this is way off the mark, way too intense a red tone which left me with ruddy patches that stood out against the rest of my hair. Perhaps good for those who have dyed red hair, but we naturals should steer clear. Although the product itself seemed to do the job well, the colour has made this unusable. Pretty disappointed and an annoying monetary waste.
    Disappointing
    Invested in the platinum blonde touch up to cover up my dark roots until I get to the hairdresser. Such a waste of time and money.This shade does nothing and I found using talc powder on my roots does a better job.A waste of £28. Very disappointed.
    Jules64
    Got the blonde, and it has been a salvation to patch up the grey coming through my highlights.
    Not great
    I purchased platinum/light blonde. I have medium/dark blond root growth and the powder just ever so slightly tones down the darkness of the root growth. It does not cover anything like the photos and is definitely not worth £28.50. Maybe the brown shades will work for brunettes? But if you’re blonde - I’d put the money towards a root touch up at the hairdressers!
    Great
    Covers and blends in well have a gentle texture.
    Disappointing
    It doesn't work at all.
    Do not buy this product....
    This product is useless on blonde hair- does not work at all. If I could have given it 0 stars I would have done.
    Disappointed...
    I wanted to love this after reading the reviews and have found that the spray-on root cover-ups are often sticky. But this was such a waste of money. I ordered the platinum blonde one to use on my dark blonde hair and it made no difference at all. It was also really expensive for what it is, would not buy again.
    Nice
    This is a powder that gives a beautiful coverage and does not get dirty all over. I bought in a shade - dark blonde, it makes my hair a little reddish, which I do not like so much. But other than that, the product is good in my opinion.
    See all 10 reviewsHide 5 reviews

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