For its first-ever residency, the brand ushers in a high-summer state of mind: Cult-only exclusives, limited sets and honey-enriched newness.

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A backstage favourite with artists and beauty insiders alike, Armani Beauty has arrived with its legendary complexion heroes in tow.

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The decade that gave us supermodel beauty is back. Join the waitlist to shop our exclusive edit of era-defining signatures.

Cult Curates Skinimalism

£72.00

£30.00

HUDA BEAUTY Liquid Matte Mousse 7.5ml (Various Shades)

£24.00

Summer Fridays Lip Butter Balm Strawberry Soft Serve 15g

£23.00

£27.00

Oribe Hair Alchemy Bond Building Elixir 100ml

£75.00

Medik8 Total Moisture Daily Cleansing Gel 145ml

£29.00

£13.99

Fable & Mane Glossy Styling Hair Oil Hair Oil 75ml

£32.00

Gisou Honey Infused Hair Perfume 15ml - Sticky Toffee

£20.00

BRANDS OF THE MOMENT

DYSON

One tool, endless possibilities — Dyson’s salon-grade tools continue to top every wish list. We’re thrilled to welcome them to the Cult.

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ARTAH

A next-gen wellness brand blending science-led supplements with bioavailable nutrients to support energy, skin, gut health and beyond.

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THE EXCLUSIVES EVERYONE WANTS

WHAT'S NEW

SHINE ON

FABLE & MANE

A multitasking treatment to repair, protect and polish, fall for the new Glossy Hair Styling Oil.

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JUST LAUNCHED

BALENCIAGA

Discover 10 fragrances that transcend eras, through fusion and tension that move beyond traditional olfactive perfumery.

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NOT TO BE MIST

CHARLOTTE TILBURY
A heatwave hero, keep your look on lock with Charlotte Tilbury’s Airbrush Flawless Setting Spray Duo.

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NEW FROM

LANEIGE
A tropical twist on their bestselling balm, treat your lips to LANEIGE’s new Açai Mango Lip Sleeping Mask.

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JUST JOINED

NARS
Sunlit glow or full-on flush – you decide with NARS’ new Insatiable Liquid Blush.

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GAME, SET & MASK

SKIN1004
A soothing, post-sun saviour, refresh your complexion with the Madagascar Centella Watergel Sheet Ampoule Mask.

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ONLY ON CULT

FENTY HAIR
Discover it here first. The Imposter Invisi-Boost Volumizing Dry Shampoo instantly revives roots with weightless lift and zero tell-tale white cast.

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STAY GLASSY

MAC
A freshly glazed complexion – courtesy of MAC’s new Faceglass™ Hydrating Skin Gloss.

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NEW IN BEAUTY

Discover what's new in beauty —from launches you'll love to the Hall of Fame winners your ritual's missing — in our new in beauty edit. Whether you're looking for skin care, make up, hair care or wellness essentials, you'll find a future favourite in our new in beauty edit. Want to find out more about the latest beauty heroes? Read about trends and the best beauty launches on our blog.