DISCOVER BEAUTY OF JOSEON
Marrying Korean skin care traditions with modern innovation, Beauty of Joseon creates formulas that provide therapeutic benefits while addressing your complexion’s needs. Inspired by the wisdom of the Joseon Dynasty, the brand celebrates the power of nature with a focus on natural herbs and botanicals known for their healing and nourishing properties. By balancing customary wisdom with cutting-edge technology, Beauty of Joseon creates everyday essentials that promote healthy, glowing skin and a deeper connection between skin and self care rituals that have stood the test of time.
BEAUTY OF JOSEON’S HANBANG PRACTICES
Rooted in centuries of Korean tradition, Hanbang is a holistic approach to skin care that harnesses the healing power of traditional Korean medicine. Focused on natural herbs and botanicals, Hanbang balances the body and skin through time-tested components known for their nourishing and therapeutic properties. However, at Beauty of Joseon, Hanbang is more than just a tradition — it’s the foundation of every product. Melding carefully selected herbs (such as ginseng, chrysanthemum and green tea) with modern, lab-backed ingredients, the brand’s formulas work in harmony to improve your skin’s overall health and radiance.
BEAUTY OF JOSEON’S INGREDIENTS
With all of Beauty Of Joseon’s formulas carefully crafted to result in the best skin condition, the brand synergises traditional and modern ingredients to strengthen its products effectiveness. Powered by fine Hanbang ingredients, Beauty Of Joseon’s incorporates ginseng, honey, green tea, chrysanthemum and rice into its formulas to ensure both nurturing and results driven. While ginseng is one of the most prized ingredients, renowned for its ability to protect the skin from environmental stressors and premature aging, chrysanthemum is used to reduce redness while offering calming benefits for irritated skin.
