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    Meet the fresh beauty besties (as voted by you)

    The heroes you need in your skin care regime, it's time to find out why these products are found on the shelves of skin care connoisseurs...Read More

    Exfoliating with acids? Here's what you need to know

    Though they sound like the last thing you'd want on your skin, acids can actually be your complexion's saving grace; their exfoliating and plumping powers are pretty potent - if you use them wisely...Read More

    Scared of scrubs? Read our guide to selecting the perfect exfoliant

    We don't want no scrubs - scouring is for dishes - and although physical face polishers still exist, they're no longer the über-abrasives of yore. Exfoliators come in many (three) different guises, so here's a quick guide to deciding which type's right for you...Read More

    Meet the unsung heroes every skin care wardrobe's longing for

    We've rounded up the unsung skin care brands you DESPERATELY need to know about. Try them, love them then go forth and spread the gospel (if you're feeling generous)...Read More

    Attention Cult Beauties: the #SchoolofSkinCare is in session

    Calling all beauty rookies and those with a Masters in ‘Masking’, August is all about helping you get PhDs in face maintenance...Read More

    Meet The Founder: BeYou's Krutika and Hemang Patel

    Determined to alleviate period pain, BeYou boasts a range of Holy Grail natural products that offer stress and pain-free alternatives to help keep pesky period cramps and pains at bay...Read More

    Meet the Founders: fresh

    One of our most requested brands, we couldn't be more thrilled for {fresh} to join the Cult (hallelujah!)...Read More

    New to cannabis beauty? Here's everything you need to know

    Did you know we naturally manufacture cannabinoid-esque compounds (yep - like cannabis) - called 'endocannabinoids' - which work to stabilise our bodies' 'status quo'?...Read More

    A brief (and interesting!) history of lipstick

    Ever wondered how the craze for lip-enhancement came about? In honour of #NationalLipstickDay we explore the ever-changing attitudes towards this not-always-so-innocent adornment...Read More

    6 new skin care heroes tipped to revolutionise your ritual

    Whether there's a 'hole' in your regime or you're just in the mood for something new, our latest skin care launches tackle every key concern...Read More