The New Nude has landed...
Sold out within hours the first time around, Huda Beauty's 'The New Nude' makes grown women weep (probably) and is causing a crush at the Cult Beauty checkout
What's happened to Good Genes?
Back from a sabbatical (and wearing a shiny new outfit), Sunday Riley's {Good Genes} has a new name - and a fancy formulation
She's so Cult: Loretta De Feo
Dizziak's cult Deep Conditioner leaves your strands silky, promotes definition and kick-starts a *healthy* obsession… We spoke to creator, Loretta De Feo, about her brand, common concerns and the 'skinification' of hair care
Never heard of biotin? It's probably the answer to your hair prayers
The perfect antidote to fine, fragile or thinning hair, biotin is a key ingredient in several hair care heroes
This game-changing range will sort your skin out
Got 99 problems? Your skin needn't be one with #CultBrandoftheMonth Dr. Dennis Gross Skincare's spot-fighting and brightening line-up.
The Hungarian secret to luminous skin
Harnessing two whole millennia's worth of Hungarian skin care wisdom, {Omorovicza's} luxurious line-up successfully fuses tradition with cutting-edge innovation
This best-smelling body cream is summer in a jar
Sol de Janeiro's bestselling Brazilian Bum Bum cream smells like holidays, piña coladas and coconut rolled into one... why wait for summer?
Respect your lengths with these heat-styling heroes
Your ticket to hair heaven's landed... Heat-styling tools with a difference, {Cloud Nine} facilitate long-lasting waves or a super-sleek look without scorching your delicate strands