Everything you need to know about the Cult Beauty Advent Calendar
The ultimate gift for the beauty besotted, our FIRST Advent Calendar stars an incredible edit of big names in make up and burgeoning brands making waves in the skin care community
Discover the new crop of launches our #CultCommunity loves
With newness arriving on site on the regs (understatement), it's tricky for products to make an impression but *these* recent launches have made major waves with the critics that count (ie: YOU)
Why freckles are the statement-making beauty look du jour
With full-coverage make up beginning to make way for featherweight bases that celebrate skin, freckles are earning some well-deserved envy from those who're less-blessed on the beauty spot front
These new beauty must-haves are sure to spark joy
Yes yes, we know... Marie Kondo would frown on us using her mantra to urge acquisition (sorry Marie!) but, these recent arrivals are too good to bypass
Huda just dropped body make up and everyone's having a meltdown
Back up... whaaaaat? Yep, you read that correctly: Huda just showcased her debut foray into body and, let's say the internet's preeeetty dang pleased about things
Don't wait 'til payday to shop these new season essentials
With purse-friendly price tags, these springtime arrivals are perfect for bringing a post-Easter smile to your face without breaking the bank...
Cheat fuller lips with Huda Kattan's tips for lip contouring
Want fuller lips (without fillers)? With Huda Beauty's simple steps (and her clever Lip Contour pencil) you can cheat your way to a plump, pillow-y-lipped look in moments
The ultimate falsies for every occasion
Wherever you're destined, ensure you look fl-utterly fabulous thanks to our round-up of lashes for every occasion
The New Nude has landed...
Sold out within hours the first time around, Huda Beauty's 'The New Nude' makes grown women weep (probably) and is causing a crush at the Cult Beauty checkout
Overachiever Concealer has landed so here's EVERYTHING you should know
A super-star student, Huda's new Overachiever Concealer will work 'round the clock for its valuable space on your make up ‘A Team'