Mercury Retrograde has lift off...
Mercury Retrograde is coming for your neutral smoky eye. From gunmetal glitters to pearlescent plums, you won't know which shade to try first.
Your make up wardrobe needs a birthday suit...
Leaving the beauty world more than a little hot under the collar, Huda's brand new Nude Obsessions have landed to make sure your lids are impeccably (un)dressed
Spice up your life with these exclusive make up brush sets
ZOEVA's all-new and utterly must-have Spice Of Life and Coral Shine Make Up Brush Sets (available exclusively at Cult Beauty!) are the summer essential you never knew you *needed*
How to match your palette to your personality
We're playing Cupid here at 'Cult HQ' so prepare to fall head-over-heels for one of Lime Crime's perfect palettes
Cult Brand of the Month: Morphe
Our #CultBrandoftheMonth for December, we're honouring purveyors of the world's most-wanted palettes - Morphe - with free WORLDWIDE shipping
The New Nude has landed...
Sold out within hours the first time around, Huda Beauty's 'The New Nude' makes grown women weep (probably) and is causing a crush at the Cult Beauty checkout
The eyeshadow shades you need now
Worn in a fresh, block-y, painterly way (more Rothko, less Rousseau), single shades washed over lids make a bold, modern statement - ideal for all those who want ALL the palettes but can't carve a 'cut crease' to save themselves (guilty)
Unleash your alter ego with the world's most-mentioned palette
From its tactile teal green velveteen case and mustard yellow lettering to its array of mesmer-eyes-ing shades, Subculture is igniting our make up imaginations
Get eyes to mesmerise with this pro-make up artist trick
Ever been arrested by a gorgeous, green-eyed gaze while scrolling through your Insta-feed? Chances are, they've used use this clever colour trick to instantly intensify their irises
Drop everything: Huda's Desert Dusk Palette just fell to earth
This is NOT a make up mirage. We repeat. This is NOT a mirage. You can believe your eager eyes - the Desert Dusk Palette just fell to earth