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    Meet The Founder: Jessi Baker, CEO and Founder of Provenance

    Empowering brands to take steps towards greater transparency, Provenance cuts through the ‘noise’ to establish the facts and in turn, help consumers to find the right products for them....Read More

    Cult Beauty Brand of the Month: Huda Beauty

    It's the day all Huda-holics have been waiting for... this November is ALL about the undisputed queen of the global beauty scene, Huda Kattan. And, to kick things off in style, we're giving you FREE WORLDWIDE SHIPPING on everything!...Read More

    Mercury Retrograde has lift off...

    Mercury Retrograde is coming for your neutral smoky eye. From gunmetal glitters to pearlescent plums, you won't know which shade to try first. ...Read More

    Your make up wardrobe needs a birthday suit...

    Leaving the beauty world more than a little hot under the collar, Huda’s brand new Nude Obsessions have landed to make sure your lids are impeccably (un)dressed...Read More

    Everything you need to know about the Cult Beauty Advent Calendar

    The ultimate gift for the beauty besotted, our FIRST Advent Calendar stars an incredible edit of big names in make up and burgeoning brands making waves in the skin care community...Read More

    Calling all Sweaty Bettys... get set for the latest Cult collab

    ATTN all runners, gym-goers and athleisure lovers… this autumn we’re delighted to be partnering with makers of the coolest leggings, leotards and most supportive sports bras, Sweaty Betty...Read More

    Cult Beauty Brand of the Month: Charlotte Tilbury

    It's back to beauty school with a bang this September, with a full month dedicated to the ultimate queen of the make up scene - none other than flame-haired Charlotte Tilbury...Read More

    New make up favourites your face has been waiting for

    With a swathe of new, game-changing bases, phenomenal powders and glittering liners to tempt you, it's time to revamp weary make up collections with swoon-worthy 'Back to School' heroes...Read More

    6 new skin care heroes tipped to revolutionise your ritual

    Whether there's a 'hole' in your regime or you're just in the mood for something new, our latest skin care launches tackle every key concern...Read More

    Cult Beauty brand of the month: Benefit

    Our #BrandoftheMonth for July, this make up favourite was born in the U.S. of A. and its tongue-in-cheek spirit had brought smiles to faces from San Fran to Slough since the '70s...Read More