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    Discover the J-beauty brands worshipped the world over

    Hailing from Japan, look to these artisanal brands for innovative skin care solutions and long-wearing make up......Read More

    Our guide to the best reef-safe SPFs

    No idea where to begin? Luckily, we’ve launched Cult Conscious – in partnership with transparency tech platform Provenance – to cut through the noise and equip you with plain, irrefutable facts. ...Read More

    Emulate a flawless flush with these three blusher rules

    The quickest way to 'look alive', a dot of blush enlivens all complexions BUT, are you making the most of its face sculpting skills?...Read More

    Where does a beauty trend come from?

    Who decides whether pink’s ‘in’ or dictates that we need to eschew navy blue (never!)? It all begins waaaay before runways and we’re here to help lift the veil on the way trends are ‘made’...Read More

    Glass skin is a thing (and here's how to achieve it)

    Here's how to recreate the kind of light-reflective highlight that accompanies a week of sleep and countless pints of water...Read More

    The 2020 make up trends you're guaranteed to fall for

    We’ve cherry-picked trends to experiment with – from fresh, dewy skin to bold, highlighter hues – and there’s something for every mood, taste or occasion...Read More

    The revival of solid cleansers and why you need one in your life

    Hands up who else has been personally victimised (ie. dried out) by old school solid bar cleansers and soaps?...Read More

    How to make your fake tan last longer

    With these clever tricks up your sleeve, your faux glow can last just as long (if not longer) than the real deal......Read More

    Why freckles are the statement-making beauty look du jour

    With full-coverage make up beginning to make way for featherweight bases that celebrate skin, freckles are earning some well-deserved envy from those who're less-blessed on the beauty spot front...Read More

    5-a-day for your face: the latest beauty's feeling fruity

    Treat your bathroom cabinet like you treat your shopping trolley by investing in the latest fruity beauty set to feed your face with juicy extracts, enzymes and pollution-proofing vitamins...Read More