THE INKEY LIST’s aim is simple: break through beauty jargon to deliver a straightforward take on the most-wanted ingredients in {skin care} (right up our street). A succinct collection of hero products formulated by a crack team of experts and scientists, this range incorporates all the industry heavy-hitters – from retinol to hyaluronic acid – and allows you to customise your regime to suit your skin’s ever-changing needs. The products contain as few ingredients as possible, all of the highest quality and at ‘give-it-a-go’ prices.

Advanced skin care for the price of a couple of coffees? Who could refuse! Here's a comprehensive guide to what does what...

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Alpha Arbutin: inhibits melanin production to restore skin's uniformity of tone

THE INKEY LIST’s Alpha Arbutin formula is perfect for brightening your skin while targeting the appearance of dark spots and hyperpigmentation. Empowered by a highly concentrated dose of alpha arbutin to reduce your skin’s melanin production, the serum works to even your tone: treating dark spots, age spots, hyper-pigmentation, marks and scars. Supported by dashes of hyaluronic acid to improve the delivery of the serum into the upper layers of your skin and squalane to keep your skin feeling hydrated, this serum puts in the work…  

Amino Acid Anti Gray Scalp Treatment: protects against free-radical damage, reduces signs of ageing, strengthens the immune system and maintains skin's hydration

With 1% proprietary Darkenyl which works to reactivate pigment in your follicles and ward against development of greys, alongside 1% Betaine to nourish and soften and 1% panthenol to maintain moisture levels so your lengths feel sleek and silky, this overnight formula not only helps to pre-empt but reverse loss of pigment. In clinical trials, the proportion of white hair was shown to reduce by as much as 56% when used consistently for four months – a staggering result that’s tipped to change the way the industry approaches grey hair care.

Apple Cider Vinegar Peel: featuring acetic acid, known for its antibacterial properties

Boasting a potent blend of 2% apple cider vinegar, 10% glycolic acid and a 5% multi-fruit blend, this fast-acting peel guarantees visibly brighter, clearer and smoother skin that's also protected and healthy. P.S - this isn't just for your face, apply this as a targeted treatment to blemish-prone areas of concern such as your back or chest for visible results too.

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Bakuchiol: a vegan and pregnancy-safe, antioxidant-rich alternative to retinol that helps reduce sensitivity, reactivity and fights signs of ageing

A gentle yet potent alternative to retinol, THE INKEY LIST's Bakuchiol is a plant-based alternative moisturiser that helps to stimulate collagen, improve skin's elasticity and diminish fine lines and wrinkles. The inclusion of ultra-hydrating and nourishing squalene as well as Omega 3, 6 and 9 rich sacha inchi oil which helps strengthen and maintain the skin's moisture barrier, this potent multi-tasking moisturiser is a must-try for any fan of retinol or THE INKEY LIST wanting a gentle yet effective formula they can rely on time and time again.

Beta Hydroxy Acid: commonly referred to as BHAs, refers to salicylic acid, which exfoliates and improves blemishes and blackheads

A potent salicylic acid, THE INKEY LIST’s Beta Hydroxy Acid is a gentle, resurfacing treatment that works to ‘unglue’ dulling dead cells and debris while purging your pores of embedded impurities. Perfect for those who’re susceptible to blackheads, pimples or breakouts, this works to control excess oil and ‘retexturise’ skin so it swiftly appears much more even.

Brighten-I Eye Cream: active ingredient, Brightenyl, restores tones and minimises redness

THE INKEY LIST’S answer to dark circles, pillow-like puffiness and dryness around the eyes is the Brighten-I Eye Cream. Responsible for your soon-to-be brightened eyes, Brightenyl is an active ingredient that is 4x more potent than vitamin C. It works to restore and even the tone of your eye contours by reducing dark circles and minimising redness. Paired with blurring and hydrating properties, this cream smooths the contours of your eyes for a totally attainable well-rested look.

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15% Vitamin C and EGF Serum: brightens the under-eye and speeds up regeneration

A powerhouse serum, this 15% Vitamin C and EGF Serum unites signal peptide EGF to help skin regenerate and refresh the dermis for visibly plumper and youthful-looking skin alongside 15% vitamin C to help brighten as well as protect skin from damage caused by environmental pollution. The perfect pick for dulled, city-dwelling skin, this is your ticket to enviably radiant, healthy-looking skin.

Vitamin C Brightening Hair Treatment:utilises vitamin C to add shine and luminosity to hair

Best for dull, damaged hair, this silky serum works to maximise strands’ shine for lustrous, ultra-glossy locks. Boasting 0.5% VCIP to repair damaged, compromised lengths, alongside 2% Lustreplex (it increases hair’s ‘Humidity Resistance Factor’ to minimise frizz and optimise shine) and 1% Betaine to soften and nourish, this helps to rebuild ravaged, heat-weakened tresses – spinning straw into silk (without silicones).

Vitamin C Serum:a potent form of vitamin C to protect, correct and brighten

THE INKEY LIST’s Vitamin C Serum stars 30% pure, L-Ascorbic Acid in a stable, waterless formulation for optimum results and low irritation. Add this into your regime and you can expect bright, even, protected, youthful-looking skin.

C-50 Blemish Night Treatment: minimises the appearance of blemishes while encouraging your skin to heal itself

The Inkey List’s C-50 Blemish Night Treatment is an overnight mask that minimises existing and prevents potential breakouts. C-50 is a stable vitamin C derivative that brightens and evens your tone so that blemishes appear diminished, while simultaneously encouraging the renewal of your cells for quicker healing times. The BHA salicylic acid exfoliates your skin, clearing away dead skin so it won’t clog your pores and develop into blemishes. Regulating your skin’s oil production, evening your tone and targeting the type of bacteria that causes blemishes to appear, the C-50 Blemish Night Treatment is a definite must-have for blemish-prone or oily skin types. 

Caffeine Eye Cream: helps to reduce puffiness, dark circles and prevent skin damage from free radicals, which can make dark circles more pronounced

Like a double espresso for your (all too fragile) under-eye area, THE INKEY LIST’s Caffeine Serum harnesses the anti-inflammatory, antioxidant powers of coffee to bring them to your skin. Soothing and protecting this delicate area of your face, Caffeine Serum helps to reduce puffiness, minimise dark circles and prevent the skin damage that can be caused by free radicals – these can make dark circles more pronounced. As caffeine is a diuretic, it can help to relieve water retention, which can be a major cause of pesky puffiness under your eyes. Also enhanced with renowned age-defying peptide, Matrixyl 3000, the formula helps to boost collagen production and so minimise fine lines and wrinkles around your eyes. 

Caffeine Stimulating Scalp Treatment: clinically proven to reduce and prevent hair loss

Clinically proven to reduce and prevent hair loss (after three months of testing, 85% of testers showed significant improvement), this overnight treatment invigorates stem cells to optimise growth and increase your hair’s thickness. With 1% caffeine powder – a stimulant that kick-starts sluggish follicles – alongside 1% Redensyl (which both supplements growth and helps counteract fallout) and 1% Betaine to soften and nourish each strand, this helps to build body for lustrous locks.

Chia Seed Curl Defining Hair Treatment: protects as it helps define kinks, curls, koils and waves

Specifically for curly hair that’s lost its definition, the Chia Seed Curl Defining Hair Treatment protects as it separates all types of curls, from tight coils to loose waves. A weightless serum packed with smoothing, nourishing ingredients – including 2% Procutigen Bond which helps to hold your style while shielding your strands against chemical damage, 1% Mirustyle CP which tames frizz as it keeps your curls bouncy and full and 0.5% Phytanriol which minimises breakage – this vegan formula will rescue weary ringlets and resuscitate your lifeless locks.

Collagen Booster: help skin to look increasingly firmer and super supple

Every complexion’s BFF, collagen supports skin’s firmness and elasticity but – you guessed it – it depletes as we age. This sublimely simple serum stars Matrixyl 3000, a peptide that mimics the effect of natural collagen, making it look plumper and smoother, ASAP.

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Oil & Water Double Cleanser: a bi-phase cleanser that effectively removes make up while non-drying

A must-have for effortlessly removing full coverage make up, THE INKEY LIST's all-new Oil & Water Double Cleanser is a heavy-duty, bi-phase cleanser formulated with sea buckthorn and sweet almond oils to gently yet effectively remove make up while Panthenol improves skin's moisture levels for a non-drying and thorough cleanse.

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Glycolic Acid Liquid Toner: starring glycolic acid derived from sugar cane, this minimises the appearance of pores and brightens

 A gentle exfoliant, this works to ‘unglue’ the dead skin cells on your complexion’s surface (which can make your skin appear dull and pores appear larger) to minimise the appearance of pores, smooth away uneven texture, minimise acne scarring and leave a bright, radiant skin finish. The glycolic acid is accompanied by 5% witch hazel, which helps to minimise excess oil and so counteract blemishes.

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Hepta-Peptide: boosts skin renewal and help to promote your skin's strength and vitality

Introducing Hepta-Peptide – a serum that instantly ‘blurs’ crepey skin, reduces the appearance of fine lines and wrinkles over time and hydrates with nourishing squalane. Ideal for mature skin with loss of volume, it contains a patented peptide sequence to boost skin renewal and help to promote your skin's strength and vitality. 

Hyaluronic Acid Serum: plumps up fine lines and hydrate all skin types

The perfect foil for this unfortunate state of affairs, THE INKEY LIST’s gentle Hyaluronic Acid Serum stars the stuff at a pure, 2% concentration and in three molecular weights (high, medium and low) to ensure maximum absorption at every layer of your skin.

Hyaluronic Acid Hydrating Hair Treatment: a moisture-boosting and smoothing formula for hair

The Hyaluronic Acid Hydrating Hair Treatment is perfect for dry, frizzy, compromised hair, helping to smooth and promote healthy polish while warding against elemental aggressors. With a featherweight texture that ‘sleekens’ your strands without dragging hair down, this potent elixir boats 2% Resisthyal (to maximise shine as it counteracts brittleness), water-retaining optimised low and high molecular weights of hyaluronic acid (a skin care superstar that plumps and maximises moisture levels), 1% Betaine to nourish and soften and 1% panthenol to hydrate, this treatment is the key to glossy, advert-worthy locks.

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Kaolin Mask: a deep cleaning and clarifying mask to purge pores

The ultimate weekly ‘deep cleaning’, clarifying treat for stressed complexions, this gentle white clay mask helps to absorb excess oils, draw out impurities and remove toxins from the surface of the skin. Gentle and non-drying, Kaolin Clay unclogs pores and creates a more even skin tone – we’re struggling to think of a reason not to add to basket…

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Lactic Acid Serum: an exfoliating serum that improves skin texture and luminosity

Harnessing naturally sourced lactic acid derived from milk and fruit sugars, this gently exfoliating serum helps to loosen and remove dead skin cells from your skin’s surface, resulting in increased clarity and a brighter, more even tone (with wrinkles minimised too!)

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Multi-Biotic: crammed full of good bacteria to balance your skin’s pH and promote a healthier complexion

Enter: THE INKEY LIST’s Multi-Biotic, a moisturiser infused with 5% Yoghurtene to help balance your complexion’s pH balance. Aside from its multi-biotic benefits, this lightweight moisturiser also brightens uneven complexions with 2% Brightenyl, and hydrates with squalane. Suitable for all skin types, this clever formula is the perfect way to introduce some good bacteria into your skin care regime. 

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Niacinamide: helps to reduce excess oil, blemishes and redness

A dream come true for oily skin, this potent Niacinamide serum from THE INKEY LIST targets breakouts, minimises pores and decongests confused complexions by regulating sebum production. Uniting 10% Niacinamide, a naturally occurring B3 vitamin that helps to reduce excess oil, blemishes and redness as well as 1% Hyaluronic Acid for added hydration and effective delivery, this hardworking formula is a must-add to your collection.

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Oat Cleansing Balm: a gentle yet hardworking balm that hydrates and moisturises while cleansing skin

Extremely gentle yet hardworking, this Oat Cleansing Balm from THE INKEY LIST is blended with 3% oat kernel oil to help maintain skin moisture levels as well as helping to smooth and reduce blackheads while 1% oat powder helps to reduce redness and irritation. Simply massage onto damp skin to soothe and balance skin. P.S - you can also apply this as a nourishing face mask by leaving it on to work its magic for 10 minutes.

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PCA Bond Repair Hair Treatment: a lightweight spray that helps to rebuild and strengthen damaged strands

At the heart of the formula is 10% Granrepair Powerbond – a clinically proven compound that strengthens from within the hair shaft, repairing hydrogen and ionic bonds whilst also protecting existing disulphide bonds from damage. It doesn’t end here, it’s also infused with 0.2% Aquarich to boost glossiness and prevent split ends; 2% crodasone to help protect hair from thermal damage; 0.2% heliogenol to fend against damage from free radicals (pollution isn’t a friend to our hair!); and 2% betaine to condition and soften your strands.

Peptide Volumizing Hair Treatment: helps add lost 'oomph' back into flat hair for added fullness

Harnessing innovative 2% Keranutri (which increases hairs’ thickness and volume), alongside 2% ACB Pisum Sativum Peptide (to ‘fatten’ each strand) and 1% Betaine to improve condition, this lightweight serum not only makes hair appear fuller but thickens each fibre to maximise body and help fine or flyaway lengths to look lustrous. 100% vegan and cruelty-free, this pionerring formula is also free from silicones, phthalates, sulphates, SLS, mineral oil, essential oils, alcohols and fragrance (phewf). It’s time to let your locks get loud.

Peptide Moisturizer: supports skin's natural proteins, helping to keep skin looking healthy and youthful

This rich Peptide Moistusier, housed in a airtight and hygienic pump jar contains 2% royal epigen which is clinically proven to increase the speed of skin renewal for noticeably smoother and more even skin in just 28 days - we're impressed! Meanwhile, a supporting hexapeptide helps to hydrate, strengthen the barrier and increase collagen production.

PHA: targets the uppermost layer of skin to buff away dead skin cells for more even texture

Designed to revitalise dull, dry and congested complexions, this formula calls upon poly-hydroxy acids to gently exfoliate the upper layer of your skin: clearing dead skin cells and blocked pores. The beauty of this toner lies in the natural humectant properties of PHAs, which improves your skin’s ability to retain moisture, promising an enriching and sensitive-friendly exfoliating moment. Combined with the incredibly nourishing and gentle aloe barbadensis leaf juice to prevent future dryness and a 3% niacinamide solution to help minimise pores, improve your texture and dump dullness, there’s nothing not to love about this toner. 

Polyglutamic Acid: grants ultra-soft and supple skin

Holding four times more moisture than hyaluronic acid (*gasp*), polyglutamic acid is a hydration powerhouse – and then some. Unlike hyaluronic acid, the magical ingredient has large molecules, allowing it to form a thin film on the skin’s surface to prevent water loss, while plumping the appearance of fine lines and brightening lacklustre or uneven complexions. With a 3% polyglutamic acid complex, THE INKEY LIST’s formula leaves skin smooth, supple and oh-so hydrated – you can even combine it with their Hyaluronic Acid for a mega dose of moisturising goodness.

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Q10 Serum: a powerhouse antioxidant that protects skin from damage caused by environmental stressors

A powerhouse antioxidant, Q10 (also called Coenzyme Q10 or CoQ10) is a naturally occurring enzyme found in the body, working in the upper layers of the skin to help prevent and repair damage. However, Q10 levels diminish over time; happily, The Inky List’s sublimely simple Q10 Serum supplements this loss. Thanks to a dual peptide called Syn Tacks, which provides collagen-boosting benefits, squalane and hyaluronic acid, the formula also helps to hydrate your complexion and keep it looking vibrant and youthful.

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Retinol Serum: helps to promote skin renewal and enhance collagen production, leaving skin brighter, smoother and more youthful-looking

THE INKEY LIST’s answer to retinol is sublime in its simplicity, uniting 1% stable Retistar retinol (the equivalent of 0.05% retinol) and 0.5% granactive retinoid (slightly stronger than retinol) with squalane for hydration and soothing. The slow-release formula minimises irritation while providing effective active delivery, working hard to minimise fine lines and wrinkles, even out skin tone tackle blemishes and improve skin clarity, leaving your complexion looking brighter, smoother and miles more youthful.

Retinol Eye Cream:promotes skin renewal and enhances collagen production for a rejuvenated effect

Formulated specifically for the delicate eye area, THE INKEY LIST's Retinol Eye Cream features the optimum percentage of retinol to help renew skin and stimulate collagen production for a smooth, bright and plump eye area. P.S - you can also use this as a targeted treatment around the mouth to combat fine lines and wrinkles.

Rosehip Oil: helps to hydrate skin, improving its tone and texture and minimising pigmentation

Renowned as a powerful antioxidant with impressive nourishing, protective powers, rosehip oil is a skin saviour for many – and THE INKEY LIST’s sublimely simple version makes it accessible to all. Packed with essential fatty acids and skin-boosting vitamins, this 100% pure Rosehip Oil helps to hydrate skin, improving its tone and texture and minimising pigmentation. Great for dry skin types, it hydrates, soothes and softens, while also helping to regulate oil production – thanks to linoleic acid – making it brilliant for oily and acne-prone skin too. Use it as the final step in your routine morning or evening (or both) for a beautifully nourishing, moisturising addition.

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Salicylic Acid Cleanser:helps to cleanse, remove make up, dirt and unclog pores to reduce the appearance of enlarged pores and minimise excess oils

This hard-working multi-use product not only does the job of removing make up, it controls excess oil to reduce sebum, reduces the appearance of enlarged pores, blackheads and breakouts as well as promoting a more even skin tone.

Salicylic Acid Exfoliating Scalp Treatment: helps clear scalp build-up and flakes for a healthy scalp

With 2% salicylic acid to exfoliate and help to purge embedded impurities, alongside 2.5% FluidPure 8G which soothes redness and calms irritation, this balancing formula also stars 1% panthenol to maintain moisture levels for silky smooth lengths. Great for those susceptible to stressed-out scalps or flakes, this normalising pre-wash serum works to swiftly re-establish equilibrium - in clinical trials, 100% of testers felt their hair and scalp was less oily after 28 days of use, while 95% said that their scalp was less itchy.

Shea Oil Nourishing Hair Treatment: helps to nourish and intensely hydrate dry hair

A nourishing oil that protects and replenishes hair without leaving it greasy or limp, this featherweight formula wraps and conditions each strand with replenishing shea in the form of 10% Lipex Shealight (to promote healthy lustre while shielding against elemental aggressors) and 5% jojoba oil, which mimics the body’s own oils to help fority compromised hair prone to breakage. Great for promoting a glorious shine, just smooth through your pony to counteract frizz and bestow an unparalleled shine.

SPF 30 Daily Sunscreen: a tinted, mineral UVA and UVB sunscreen for daily use

THE INKEY LIST's SPF 30 Daily Sunscreen unites ultra-protective 22% non-nano zinc oxide, 1% Pollustop® to help protect skin from pollutants and prevent premature skin ageing and a 2% shea butter complex to help moisturise and calm skin. Suitable for all skin types - yes, that even includes acne-prone and sensitive complexions - this daily sunscreen has been created with layering in mind and does not pill when used with other skin care and make-up products - we're thoroughly impressed! It even boasts a low-level, non-cosmetic tint to help counteract any white residue and to allow for seamless blending. 

Squalane Oil: an extremely effective hydrator that helps skin avoid losing moisture

100% plant derived, THE INKEY LIST’s Squalane Oil is a natural wonder for all skin types. Lightweight and non-greasy, the oil helps to hydrate by bolstering your skin’s barrier, so preventing it from losing moisture. Great for dry skin, it helps to plump up your complexion’s appearance and so minimise fine lines; thanks to its ability to regulate oil production, Squalane is also great for oilier skin types – an all rounder if ever we saw one.

Succinic Acid Blemish Treatment: blemishes, spots are reduced in size and future breakouts are prevented

Non-drying (thank you, hyaluronic acid!) and easily-absorbed so that you don’t feel greasy, this treatment is formulated for all, but best for blemish-prone complexions in a crisis. It works by gently exfoliating dead skin cells and reducing excess oil without stripping skin. 2% succinic acid (a bio-based chemical that’s derived from corn) works to physically reduce the size of your blemishes, while 1% salicylic acid unclogs pores, exfoliates and calms. 0.4% hyaluronic acid then swoops in and saves the day by reintroducing the skin to moisture in a good way.

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Tranexamic Acid Overnight Treatment: a powerful, brightening overnight mask

Go to sleep with THE INKEY LIST's Tranexamic Acid Overnight Treatment and wake up with brighten, more even skin. Perfect for those with dark spots or scarring from breakouts, this high performance overnight mask works wonders. The tranexamic acid is supported by 2% vitamin C derivative 2% antioxidant-rich acai berry which works to improve skin clarity and even out skin’s tone.

Turmeric Cream Moisturizer: provides antioxidant protection and hydration, healing dry skin and boosting radiance

THE INKEY LIST’s Turmeric Cream Moisturiser provides antioxidant protection and hydration, healing dry skin and boosting radiance while evening out skin tone. If your complexion’s struggling with dryness or irritation, this is perfect for you – turmeric’s anti-inflammatory powers will calm and soothe skin, boosted by the hydrating, protective properties of squalane and powerhouse antioxidant, vitamin E. Suitable for all skin types, this is a real all-rounder and a great addition to any skin ritual – slot it in after your serum for best results.

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