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Aside from being the average length of British summertime in days, nine is also, most importantly, the number of years Cult Beauty has enjoyed on worldwide planet web. HOORAH! :tada: emoji – that’s actually a thing.

Our growth has been akin to that of Alice when she eats the cupcake, but unlike her, we’re not planning to shrink back into insignificance. Instead, we’ll keep on getting bigger (and better) to bring you all the very BEST in beauty from around the globe.

And, because we love a party, we’ve lined up five days of enticing offers, freebies and make up mind games, beginning with a host of gorgeous gifts to tantalise your beauty buds. Across skin care, make up and hair care, we've treats to delight every cosmetic connoisseur (just check our {offers} page for details), as well an essential branded tote bag, FREE when you spend £50 on site* (just enter code 'TOTE' at the checkout).

Make sure you’re following us on Instagram {@cultbeauty} to participate in our #DiscoveredOnCultBeauty campaign. We're asking you to tell us which game-changing beauty must-haves you first found (and loved), courtesy of yours truly. One lucky winner will be chosen at random, to win their favourite range in its entirety! You've got to be in it to win it...

Are you a die-hard beauty boffin? If you think you’re a make up guru or a skin care specialist, don’t miss our daily treasure hunt for your chance to showcase your cosmetic credentials (and score bestsellers at discounted prices)! For four days we'll be drastically diminishing the price of ONE product on site, and the first 100 customers to solve the {Twitter} riddles will be suitably applauded (and rewarded).

And to round things off rather epically (if we do say so ourselves), we’ve got a stellar, blink-and-miss it event kicking off on Wednesday evening. You’ll get the nod via our newsletter, so make sure you’re subscribed. We’ll be in touch…

Happy birthday to us!!

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*One gift per customer, while stocks last.