These under-the-radar skin care and make up buys are fast earning their beauty stripes. Never heard of them? Stay streets ahead of the curve and add one (or several!) of these unsung heroes to your beauty stash, asap!

A key {K-Beauty} export, J.One's {Jelly Pack} was developed by Korean actress Jiwon Ha, who wanted to streamline her multi-step skin care regime (and make her make up look immaculate under studio lights). A multi-tasking marvel, this hydrating, 'lifting' primer acts like a magnet for foundation - keeping your face in place, while infusing skin with a cocktail of plumping extracts. It's already a firm favourite of CB's Co-Founder Alexia, who urges all she meets to add this hard-working elixir to their bathroom cabinet. 


Harnessing the skin-perfecting prowess of rare, raw earth clays - especially 'French green' - burgeoning beauty brand {IMMUNOCOLOGIE} is tipped for stellar things. Proof that 'super-natural' and 'luxury' are far from mutually exclusive, this high-end range works hard to re-establish equilibrium - attracting embedded impurities, while repelling free radicals, to strengthen skin's defences and protect against environmental stress. The {Vital Clay} mask is a must for all city dwellers.


Gaining a devoted following on Instagram, those who aren't chained to their 'phones might have missed out on this stealth sensation. With only five ingredients, Mabel + Meg's {Lumilixir Serum} is jam-packed with brightening vitamin C and hyaluronic acid, to hydrate and create a smooth, dewy base for make up. Readily absorbed (there's no greasy residue), it also makes a perfect lip primer - diminishing the depth of fine lines to maximise your pout ahead of liquid lipstick. 


Wonderfully otherworldly, Rituel de Fille's cosmetic confections are packed with pure, nature-derived ingredients (and housed in the prettiest packaging). Made with love in L.A., we're obsessed with the {Rare Light Luminizer} in 'Ghost Light' - a holographic pink-violet, that lends your cheekbones an ethereal shade-shifting glow.


Inspired by a dream, {Hannes Dóttir} stars mineral-rich Icelandic sea kelp to replenish worn-out skin cells. Incredibly revitalising, the brand's {Seamasque} is acquiring 'cult' status amongst industry insiders, and is another niche discovery Alexia is evangelical about: "The results are miraculous. Redness disappears, scars fade and your skin is left wonderfully plump. It's the ultimate quick-fix!"


Allies of Skin is a skin care trinity - a concise skin care ritual that's packed with antioxidants and skin-perfecting actives to combat blemishes, maintain much-needed moisture and increase your skin's resilience. Your first line of defence against the elements, just slather on the {1A All-Day Mask} and go about your business - it's basically a 'force field' for your face.


And finally, another {Korean beauty} brand we're worshipping. {CLE Cosmetics} pride themselves on innovation and who in their right mind doesn't need a {Melting Lip Powder}? A magical tube of pure powder pigment that transforms when applied - liquefying upon contact to 'kiss' lips with long-wear colour. The shade 'Milk Choco' is perfect for channeling your favourite '90s icon. There's something very 'Ginger Spice' about it (which can only be a great thing).