In a recent press feature, beauty editor (and Cult Beauty expert) {Alice Hart-Davis} explored the brilliance of DNA Repair Enzymes – the cutting-edge 'technology' at the heart of Dr. Moy's incredible range, {DNA Renewal}. "When it comes to anti-ageing skin care", writes Alice, "the number of wonder ingredients is already bamboozling – stem cells, snail mucus, bee venom and peptides. So why should DNA repair enzymes – tipped to be the latest skin care buzzword – be any different?"

Let's be clear, DNA Repair Enzymes do not spell doom for all those other powerhouses (retinoids, antioxidants etc.) we've been liberally slapping on our faces, but they do make an incredibly compelling weapon in the never-ending war on wrinkles.

Dr. Moy - one of Beverly Hills' most highly regarded skin gurus - has united Nobel Prize-winning science and pioneering research into topical skin care formulations; using algae-, plant- and plankton-derived DNA Repair Enzymes to not only correct immediate damage (an accidental ski-tan or the mal-effects of smoking), but to actively reverse historic harm. "Recent studies prove that DNA Repair Enzyme creams decrease or repair the p53 gene DNA mutation that is linked to skin cancer and is associated with skin ageing" quotes Alice. Incredibly impressive stuff, right?

"What puzzled Dr Moy was that, despite everything we know about sunscreen, skin cancer rates were still rising. In the UK, there are more than 100,000 new cases each year and it kills seven people a day, according to the British Skin Foundation. As well as treating more patients with skin cancer, Dr Moy was also seeing an increase in sun-related wrinkles and pigmentation among his Hollywood clientele."

"Part of the problem, he says, is that we never apply enough sunscreen to ensure the necessary level of protection," writes Alice, which means we're lounging in the sunshine, blithely exposing ourselves to UV-induced damage. This damage is what leads to ageing and skin cancer - which prompted Dr. Moy to question, "What if we could make our cells 'act young' again?".

Our bodies naturally manufacture DNA Repair Enzymes however, the production line slows down around age 30 - which is arguably when we need them most (thanks body). However, help is now at hand...

"What DNA Repair Enzymes do is little short of extraordinary," says Alice. "Their restorative action improves collagen and elastin, which give skin its firmness and bounce, along with softening wrinkles and pigmentation." Consider them your skin's first line of defence - their effects are obviously limited by the severity of the cellular deterioration (in other words, they can't make sixty year old skin look 'like new') - but every little helps and if you begin in your twenties, thirties... even forties, they can help repair damaged DNA and safeguard the genetic information within cells.

DNA Repair Enzymes can 'fix' sun damage, maintain skin health and provoke a dramatic, cosmetic improvement but, most importantly, Dr. Moy believes these enzymes are 'the future'; "If people started using these creams it would reduce the incidence of skin cancer."

Statements don't come much bolder - or convincing - than that? And it's not like you have to re-mortgage your home to supercharge your skin care regimen; Dr. Moy's range - {DNA Renewal} - starts from just £17.50. SOLD!

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