Cult Beauty in the press

A multitasking marvel with a faintly Glastonbury feel

Moa The Green Balm

We love Evening Standard‘s contributing beauty editor {Annabel Rivkin} – her product reviews are succinct and sincere (and oft peppered with guffaw-inducing anecdotes). Which is why we were especially delighted to spot MOA‘s {The Green Balm} in her latest ‘Cabinet of Wonders’ column.

With a brand new, cheese plant-green pot (it looks terribly hipster), this hard-working balm stars ‘organic, fabled yarrow, infused with ancient English folklore’ (says Annabel), and is ‘a multitasking marvel with a faintly Glastonbury feel’.

A definitive bathroom-cabinet must-have, this pure blend of super-natural ingredients soothes, repairs and protects dry, cracked or scaly skin.

‘A thorough but gentle cleanser (it deals with full-on eye make up), it also eases eczema and psoriasis, zaps bites and stings, kisses chapped lips, deals with raggedy cuticles, calms post-shave and so on and so forth. And it’s baby-friendly in its purity and unreconstructed man-friendly in its fuss-free simplicity’.

In fact, the only thing this doesn’t do is cook your dinner – but, it is, quite literally good enough to drink. Just melt a small amount with hot water and honey, then gargle to ease a sore throat.

As Annabel quite rightly asserts, ‘this is one to keep in the handbag, gym bag, nappy bag, glove box, bathroom, tent. Because life seems bit easier with a pot of {The Green Balm} to hand.’

Choose from mini (15ml) at a mini mini £4.99, or bathroom-friendly 50ml at (only!) £12.50.

SHOP MOA THE GREEN BALM >>



Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...