That's right, Cult Beauty is launching a pop-up shop, exclusively in Selfridges London Beauty Hall from January 27 - 31, 2011.

Customers will not only have access to some of the hottest, underground beauty brands such as Face Atelier, Ginvera, Immupure, Rodin, MV Organics and Rahua; but also to members of the Cult Beauty expert panel such as Tara Smith, James Corbett, Vanda Serrador, Michelle Roques-O'Neil and Teresa Smith. Cult Beauty founders Jessica DeLuca and Alexia Inge will also be on hand to help with any beauty tips and advice, as well as the founders of brands such as Omorovicza and Mama Mio. “We are extremely excited to be working with Selfridges on this project. We are looking forward not only to introducing a fantastic collection of our cult products to their London store, but also to giving their customers exclusive access to A-list beauty advice from members of our world-class expert panel.” Jessica Deluca Moore, MD David Walker-Smith, Selfridges Director of Beauty says, “We constantly provide the most extraordinary experience and expertise for our customers and Cult Beauty’s pop up this January does just this.  The innovative new concept working with their unique range of niche products and experts cements our innovative product offering and services”.

EXCLUSIVE OFFER: Sign up for the Cult Beauty newsletter and you'll receive a coupon which will allow you to claim a free Como Shambala Invigorate travel set (showergel and lotion) - redeemable at the Cult Beauty pop-up at Selfridges, London.

The Cult Beauty pop-up shop runs from January 27 - 31 in the main Beauty Hall at Selfridges & Co, 400 Oxford Street, London W1A 1AB