Monsieur Lagerfeld and his cronies at Chanel Inc. have decreed, in a full page(s) advert in Women's Wear Daily, that any "Fashion editors, advertisers, copywriters and other well-intentioned mis-users of our Chanel name" will be sued within a kitten heel of their lives.

Most brand creators would give their eye teeth to establish an 'ism', bringing the brand name into the common vernacular (to google, to hoover etc.) Nothing short of a baby-eating, nazi-animal shagging, radioactive-eco disaster could harm the solidity of the beautiful Chanel brand, but this move stinks of a serious lack of a sense of humour! alexia inge