Ever thought about a life without moisturiser, mascara and lipgloss? Us neither, until news of the decline of the busy British bumblebee reached us. You see, if the bee dies out so too do almost 4,000 of Britain's best loved beauty products.
A must-have for the Ancients (Cleopatra was a fan), beeswax was used in the first generation of skin creams, lipsticks and nail varnishes. And those Egyptians were onto as winner thanks to its composition of complex polysters and hydroxy fatty acids, which mean it's a great thickening and binding agent, has fantastic waterproofing capabilities, and can provide a barrier against air and moisture. From a dermatological point of view, beeswax is suitable for sensitive skin and its natural antibacterial agents and antioxidants have ensured it's still a cosmetic industry favourite more than 2,000 years on.
But worringly the British bee population has declined by 60 per cent since 1970, according to The Co-operative Group who recently launched its Plan Bee campaign, a 10-point plan to save the honeybee and prevent the decline in population.
With the future of our Fiberwig mascara in jeopardy, it's time for us all to do our bit and save the bees.
You can view The Co-operative's 10-point plan at: