Originally starting out as a hair stylist working in a chair within a nail salon, Bleach London opened its doors as the world’s first colour only hair salon in 2010. Creating imaginative looks, the brand quickly gained notoriety for its incredible dye jobs – from blondes to greens and everything in between. Since then, it has grown to produce at-home dye kits in a range of colours, bleach-kits, hair care products and even toners. Bringing salon quality hues straight to your home, Bleach London is passionate about expression and individuality, and we’re here for it.

MEET BLEACH LONDON’S ALEX BROWNSELL

Renowned hair stylist and visionary colourist Alex Brownsell has styled the strands of some of the world's most well-known faces (we’re looking at you Florence Welch, Alexa Chung and M.I.A). Not only does Alex work as a private stylist, but she has also collaborated with magazines including British Vogue, i-D, Dazed & Confused and AnOther Magazine. Plus, remember the dip-dye hair revolution of the 2010’s? Well, that was Alex too.

BLEACH LONDON’S BESTSELLERS

For blondaholics to those just dipping their toes (read: ends) into colour, Bleach London's iconic Total Bleach Kit delivers the lightest, brightest blonde hues. Containing everything you need to achieve your vibrant locks, the kit also comes with a nourishing conditioning mask to help keep hair healthy and happy. Or if you’re wanting to add a pop of colour to your tresses then look no further than the Super Cool Colour Creams. Available in an array of 22 perfect pastel shades, this non-permanent cream mask is ideal if you don’t want to fully commit to a permanent change, just yet. Fading out in 3 to 30 washes, you can cure all your shade cravings. Let the dying commence!