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    BLEACH LONDONLive Forever Shampoo<p>Let your colour live for longer than ever with BLEACH London&#8217;s Live Forever Shampoo, a gentle cleanser that refreshes hair while enhancing the vibrancy of any hair colour. Prolonging colour and protecting against fading, the formula is enriched with UV filters to deflect any sun damage, alongside sunflower seed extract to nourish and moisturise stressed tresses. As if all that wasn&#8217;t enough, the collection is completely cruelty-free and vegan &#8211; like all of BLEACH&#8217;s products &#8211; so you can feel caring as well as &#252;ber-cool.</p>BLM05050605227214375 stars, based on2 reviews 6.50Cult BeautyNew
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    BLEACH LONDON Live Forever Shampoo

    BLEACH LONDON
    Live Forever Shampoo
    ( 250ml )

    £6.50
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    • Why it's Cult

      Hair dye doesn’t live forever – but you can prolong its lifespan and keep things as vibrant as possible with BLEACH London’s Live Forever Shampoo. Gentle and nourishing, it features UV filters to deflect the sun’s damaging rays and sunflower seed extract to impart much-needed moisture.

    • Description

      Let your colour live for longer than ever with BLEACH London’s Live Forever Shampoo, a gentle cleanser that refreshes hair while enhancing the vibrancy of any hair colour. Prolonging colour and protecting against fading, the formula is enriched with UV filters to deflect any sun damage, alongside sunflower seed extract to nourish and moisturise stressed tresses. As if all that wasn’t enough, the collection is completely cruelty-free and vegan – like all of BLEACH’s products – so you can feel caring as well as über-cool.

    • How to use

      Apply to wet hair and work into a lather. Rinse thoroughly and follow with conditioner.

    • Full ingredients list

      Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glyceryl Laurate, Cetrimonium Chloride, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, PEG-40 Hydrogenated Castor Oil, Sodium Benzoate, Citric Acid, Parfum (Fragrance), Polyquaternium-10, Lauryl Pyrrolidone, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Polyamide-2, Propylene Glycol, Dipropylene Glycol, Hydrolyzed Rhodophycea Extract, Helianthus Annuus (Sunflower) Seed Extract, Butylphenyl Methylpropional, Hexyl Cinnamal, Limonene

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    Reviews
    BLEACH LONDON - Live Forever Shampoo

    BLEACH LONDON Live Forever Shampoo Reviews

    Great discovery
    I'm really enjoying this shampoo, it's the first time I've dabbled with Bleach London. It leaves your hair looking incredibly healthy, almost as if you've had a gloss treatment (bear in mind I do use olaplex no. 3 and straighten my hair). I have fine-medium thick hair which gets fluffy after washing but this shampoo seems to reduce that. My hair is balayaged so not fully coloured but I'm impressed with how it's still vibrant after a week on holiday in full sun/sea/pool water.
    Love it!
    Been using this for a few weeks on a hair that is bleached and dyed, really happy with my purchase. Doesn't wash as much colour away as bunch of my previous shampoo's did (folks with bright hair coloured with Anthocyanin would know the struggle!) Bonus points for the awesome grungy packaging and being vegan. Also the stuff smells divine, but the fragrance is quite strong and wears off only after several hours, so keep that in mind if you're sensitive, don't like fresh/woody notes or just don't want a shampoo to interfere with your perfume.

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