I do like these straighteners however, for the money I thought they would do a better job of straightening curly hair that had been blown out. I find you have to make too many passes and in turn that is exposing the hair to too much heat. I will keep using them, but still the jury is out on how effectively they straighter hair that isn't already very straight.  They do heat up very quickly, and the rounded tip does facilitate straightening roots!

I have thick long hair, I find cheaper hair straighteners don’t last, so usually stick to the good old GHDs  I needed a new pair, and after a faulty pair of GHDs decided to take a punt on these even though I’d never heard of the brand, and I’m so glad I did, the vibrate option is brilliant, they glide through my hair no issue and leaves is looking shiney, and style pretty much lasts till the next wash.  Highly recommend 

I have fine, coloured, straight, short bob.  I have been looking for a while for a straightener that I could control the temp. As I don’t need it too hot. I bought this after a lot of research.  It does everything I want and more. Just love it.  So easy to use.  Set temp. Set vibrating plates and off you go. It’s the right size and weight for me as I have problem with pain in my wrists.  It leaves my hair shiny and holds the curl I put in.  It’s nice to know it is benefiting my hair too.  Highly recommend to anyone with the same needs. 

This is only the second straightener I’ve bought in my life, so I am not an expert, but I like it so far, left my hair nice, straight and shiny for a few days and even curling with it is easier than my old one. No regrets here.

These were bought as a Christmas present from my husband. After a huge search online I finally opted for these ones and can honestly say they are extremely good. I only need to use these every two days just to go lightly over any kinks that have appeared. My last hair straighteners did the job but had lost heat as they were over 15 years old (I still have them as a backup just in case). The Bio-ionic 10x take approx 10 - 15 seconds to reach 180 degrees which is the perfect setting for highlighted hair the highest setting goes up to 400 degrees, very hot, and the vibrating floating plates are unique they actually grab the section you want to straighten and smooth it for you, so no comb needed. They have rounded tips that you can get right to the root area. With other straighteners, I have had to go over each section three to four times to get a sleek result but with these twice is all you need so its cuts the styling down by half. I'm so happy that Cult Beauty managed to fit a UK plug for me and also for the 15% off as a new customer and thank you for the little samples that were put into my parcel. The only thing that I would love to get is some heat guards for the plates when traveling ( please bio-ionic release a set) If anyone is looking to buy a new straightener I would strongly advise this one I'll guarantee you will fall in love with it 100%, absolutely brilliant.

Unfortunately, this iron really pulled in my hair and causes split ends. My hair looked so dry and damaged, I did give this a go for a couple of months but my thoughts are the same. I recently bought Cloud Nine and they’re so much better.

I got this after reading a lot of great reviews. And it's really good. Love the vibrating plates. Straightening is fast and lasts too. Quick heat up and perfect for making curls too expensive but worth the price. I got it for 20% off during the yearly Black Friday sales. No regrets

The best flat iron I’ve had in my life. Usually, I straighten my hair before going to sleep and it takes me 50-60 minutes so after dinner I was already prepared to lose Sunday's evening at the bathroom... but instead, it took 15 minutes to have my hair soft and shiny and I didn't even use the maximum of the heat. Sunday’s evening saved, my husband could not believe I’ve finished already. Vote: 6 out of 5 if it was possible!

I bought these after putting off having them shipped from the States. I am in love, after buying the dyson cordless, cloud nine and g.h.ds these are the best irons I've ever used, single pass on 24" extensions, my hair was glossy in less than 15 minutes! The curls they do are perfect, shiny and hold for days. Genuinely these are the irons of dreams... so happy I didnt have to pay double to have them shipped from the U.S but in hindsight, they would've been worth every penny... will never buy another brand again!