BENEFIT
Hailing from San Francisco, Benefit’s unbeatable makeup marvels and fun-loving packaging have become the stuff of legends, so we’ve handpicked a stellar line up of its most iconic products - from bronzer to blusher, mascara to eyeliner and brow-grooming heroes to bestselling lip stains - to trigger addiction or sustain a long-term love affair.
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benefit 24-Hour Brow Setter Clear Brow Gel
FREE GIFT
benefit Benetint Rose Tinted Lip & Cheek Stain 6ml
FREE GIFT
benefit Badgals Only! Badgal Bang Mascara Booster Set
FREE GIFT
benefit Cookie Highlighter Powder 8g
FREE GIFT
benefit Hoola Matte Bronzer 8g
FREE GIFT
benefit BADgal Bang! Volumising Mascara - Pitch Black
FREE GIFT
benefit Roller Lash Lifting and Curling Mascara - Black 8.5g
FREE GIFT
benefit 24 Hour Brow Setter Clear Brow Gel Mini
FREE GIFT
benefit Porefessional Pore Minimising Face Primer Mini 7.5ml
FREE GIFT
benefit Bene Tint Rose Tinted Lip & Cheek Stain 10ml
FREE GIFT
benefit Precisely, My Brow Pencil (Various Shades)
FREE GIFT
benefit Hoola Caramel Bronzer 8g
FREE GIFT
benefit Fan Fest Mascara - Hyper Black 8.5g
FREE GIFT
benefit Gimme Brow+ Volumising Fiber Eyebrow Pencil Mini (Various Shades)
FREE GIFT
benefit Hoola Matte Bronzer Mini 2.5g
FREE GIFT
benefit Badgal Bang Volumising Mascara Mini - Pitch Black 4g
FREE GIFT
benefit Roller Lash Lifting and Curling Mascara Mini - Black 4g
FREE GIFT
benefit Shellie Medium Pink Blush Powder Mini 2.5g
FREE GIFT
BENEFIT: PORE CARE
DISCOVER BENEFIT
Can you imagine a world without Benefit? The iconic brand has slowly but surely become a household name, its make up products a staple in just about every make up bag, and its eye-catching packaging the stuff of legend.
Benefit was founded back in 1976, when identical twins Jean and Jane Ford flipped a coin to decide whether to open a casserole café or a make up shop. Thankfully the latter was the winner, and The Face Place was established. The aim was to offer women the chance to buy skin care and cosmetics that mimicked the style of big label brands, but with a much smaller price tag.
The company was rebranded to Benefit in 1989, and over the years it has grown and developed into the brand we all know and love today. It now has more than 3,000 Brow Bars and 85 Boutiques worldwide, spanning 59 countries across five continents! World domination, complete.
In 2008, the twins’ daughters and nieces Maggie & Annie joined the ranks and have been helping to spread the legacy – after all, they have beauty in their DNA!
LAUGHTER IS THE BEST COSMETIC
Benefit is proud to be not only in the make up business, but in the feel good business too. Because they believe (and we wholeheartedly agree) that when we’re laughing and having fun, we’re at our most beautiful.
AGAINST ANIMAL TESTING
Benefit does not test its products on animals. Instead, all Benefit products undergo very strict testing using non-animal methods to ensure every product is safe and the best possible quality before it goes on the market.
EMPOWERING WOMEN AND GIRLS
In 2015, Benefit introduced the Bold is Beautiful program dedicated to supporting charities that empower women and girls through education and mentorship, access to wellness and economic self-sufficiency. Since 2015 they’ve raised over $23 million!