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    Beauty Upfront

    Beauty Upfront

    Honesty lies at the heart of our philosophy which is why we have partnered with transparent tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. With their coveted ‘proof points’ Provenance uses decentralised blockchain technology to digitally verify the wealth of information that pervades the beauty realm; from whether a product is vegan and cruelty-free to whether it’s housed in recyclable packaging, simply look for the ‘verified’ tick to establish each product’s credentials. Established and cool, indie brands have already enlisted – from REN to Rituel de Fille – and we can’t wait to steer you towards the right products for you as more names join the Provenance platform...

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    • Jessi Baker, CEO of Provenance
    • She's so Cult: Allison McNamara