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    ARgENTUM apothecary

    Argentum’s brand founder Joy Isaacs relied on colloidal silver to treat scratches, burns and grazes – and prevent infection – whilst growing up in South Africa, and it was this that prompted her to unlock the potential of her favourite skin care miracle. Joy shared this vision with her friend Stephanie Thierry, and La Potion Infinie was born; an all-encompassing, anti-ageing treatment that repairs and fortifies skin at a cellular level. Starring Silver Hydrosol together with DNA HP (a natural marine-based polymer), this rich, intensively nourishing lotion helps regulate skin’s flora to minimise breakouts and maximise moisture retention. The overall effect is profound – skin appears instantly more smooth and even, with fewer fine lines and a super-soft, velvety texture that’s indescribably addictive... And if looks could kill, this pot would knock us dead at 50 paces. Swoon.

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