Argentum’s brand founder Joy Isaacs relied on colloidal silver to treat scratches, burns and grazes – and prevent infection – whilst growing up in South Africa, and it was this that prompted her to unlock the potential of her favourite skin care miracle. Soon after, La Potion Infinie was born; an all-encompassing, anti-ageing treatment that repairs and fortifies skin at a cellular level. Starring Silver Hydrosol together with DNA HP (a natural marine-based polymer), this rich, intensively nourishing lotion helps regulate skin’s flora to minimise breakouts and maximise moisture retention. The overall effect is profound – skin appears instantly more smooth and even, with fewer fine lines and a super-soft, velvety texture that’s indescribably addictive... And if looks could kill, this pot would knock us dead at 50 paces. Swoon.