Anita Cox is a lady with a reputation... Twice crowned British Colourist of the Year, she was in fact the first person to ever hold this title. A regular on TV, including GMTV and LK Today, her expert advice on colouring and styling is highly sought after.

Anita started her career as a trainee with Beverley C. Throughout this time she travelled internationally, participating in some of the world's most prestigious hairdressing events and seminars. She later became involved with Schwarzkopf, while simultaneously touring the world, teaching and presenting the latest cutting and colouring techniques. During this time, Anita was charged with creating visionary trendsetting collections for Essential Looks, Schwarzkopf Professional's seasonal collection of contemporary hair styles. Anita is now associated with L'Oreal, with whom she works closely to promote product ranges and develope creative concepts in hairdressing.

A motorbike accident in 1995 left Anita on crutches for 6 months, but proved to be the catalyst for the launch of the first-ever Anita Cox salon, and the beginning of the Anita Cox brand. In 1996, at the age of 27, Anita opened the doors to her Clerkenwell salon and in 2001, she added the L'Oreal Colour Trophy to her already admirable collection.

Anita has 3 salons, located in Chelsea, Loughton, Essex, and Battersea Rise.

Expert biography

Anita Cox

Hairstylist

Anita Cox

40 Battersea Rise

London SW11 1EE

Great Britain

+44 (0)207 223 8888

http://www.anitacox.co.uk

As featured in:

GMTV, LK Today, The Salon.

A few of my favourite things:

1. Kerastase Bain Mirror Shampoo
2. Kerastase Chroma Reflect Masque
3. All L'Oreal colour lines
4. Akka Kappa Boar Bristle Round Brushes
5. Corioliss Hair Straighteners
6. L'Oreal Elnett
7. Parlux 3200 Hairdryer
8. L'Oreal Play Ball Density
9. Kerastase Nutri Sculpt Finishing Wax
10. L'Oreal Tec Colour Liss Smoothing Balm