Kyoku for Men is a unique Japanese brand which couples ancient Japanese processes with natural ingredients. Kyoku was founded by Asim Akhtar after he stumbled upon a small Japanese village where the life expectancy of the inhabitants and the impeccable condition of their skin fascinated him. He found high levels of hyaluronic acid in their diet and natural skin care regimes... which prompted the development of Kyoku. This is the most exciting skincare for men collection we have seen for years!