Bought this recently to cover my grey roots. Very easy to use. It is expensive and I'm not sure how long it will last. It isn't for full coverage of all your greys, it is just for the front and parting. It dries really quickly and it doesn't come off on clothes etc. I am auburn and bought the copper colour, it is very copper, not really auburn. I will try the light brown next time.

I am in my 40's, have had coloured hair for ever, I get grey roots and am time-poor. And for those reasons this is a must have product. SO easy to apply and just makes you feel better about how you look - just like make-up. Definitely makes you run to the hairdresser to have your roots done less often - quite a saving over a year! But do not expect full coverage - that is not what this product is for - it is just a 'put me on' but now I would not be without it.

I'm loving the ease of this, what a great idea. I was expecting something that would be a bit of a faff but this dries quickly and doesn't dribble on my clothes. I wouldn't use this all the time because it does take about 20 mins to do it properly, but it is a great fall-back for those moments when you look in the mirror before prepping for an event and think, "Shit, roots!!!"

It does nothing to hide my roots!

The very natural effect blends into my roots with no greasiness and does not irritate my sensitive scalp. Lovely!