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Description
Product description
This ergonomic hairdryer uses HW2 technology to speed up drying time, limiting damaging heat exposure, while improving hair's shine and manageability. It boasts no less than 8 heat and speed settings, plus an impressively quiet motor. The generous 10 foot swivel cord allows for much greater freedom of movement, plus it's lightweight so you can hold it for ages without getting a 'dead arm'! Far-infrared heat emissions penetrate deep into the hair's cortex, drying it from the inside out.
Why it's cult
The Alter Ego hairdryer from EGO is handmade in Korea & uses groundbreaking HW2 technology (Hwangto Ceramic) & Tourmaline gems to create a new 'intelligent' molecule, meaning shorter drying times, even heat & a healthy finish. The basis for HW2 comes from the ancient, mineral-rich red earth in Korea's pine forests, which emits negative ions, far infrared rays & anions to reduce static, impart moisture & strip away toxins. The result: salon-shiny hair that does what it's told!
Directions & ingredients for EGO Alter Ego hair dryer
Directions
Comprehensive and extensive 2 year warranty. Please select UK or EU option from the dropdown menu depending on which plug you require.
Active ingredients
Full ingredients
Reported fans of EGO Alter Ego hair dryer
Press & awards
Press
Awards
Expert reviews of EGO Alter Ego hair dryer
Essential for a red carpet look

By Tara Smith, Hairstylist
Alter Ego Hair Dryer is lightweight which is important for me as a session stylist because of the length of time I hold a hairdryer for ,It has no less than 8 heat and speed settings which reduces damage and help stop static, as the blow out is one of the most important element to a red carpet look.