The Alter Ego hairdryer from EGO is handmade in Korea & uses groundbreaking HW2 technology (Hwangto Ceramic) & Tourmaline gems to create a new 'intelligent' molecule, meaning shorter drying times, even heat & a healthy finish. The basis for HW2 comes from the ancient, mineral-rich red earth in Korea's pine forests, which emits negative ions, far infrared rays & anions to reduce static, impart moisture & strip away toxins. The result: salon-shiny hair that does what it's told!