Editorial policy

Cult Beauty is an online beauty boutique and blog dedicated to hunting out cult products and championing insider beauty information. We offer daily beauty news on the Cult Beauty Blog to keep you in the beauty loop and fortnightly e-newsletters with the latest international cult product finds, competitions and giveaways. From beauty news and trends to expert tips, product reviews and much more, Cult Beauty provides independent, authoritative and entertaining content for those seeking the best of beauty from industry insiders.

Underlining our position as an authoritative guide to women’s beauty, our editorial content and product mix is entirely independent from the influences and constraints that accepting beauty advertising hold. No company can pay to be featured on the site, and because we don’t take beauty advertising we are not beholden to write sycophantic articles about products we don’t believe in. Every product on Cult Beauty is here by expert invitation only, because it actually does what it says on the tin.