Editorial policy

Cult Beauty is an e-boutique and online glossy dedicated to retailing cult beauty products and championing insider beauty information. We offer monthly beauty editorial and e-newsletters to keep you in the beauty loop, from trends to industry expert profiles, iconic beauties, beauty history, best-of lists and much more. It is independent, authoritative, entertaining and aims to be the first port-of-call for those seeking a pared-down list of the best beauty products and information on offer. We aim to unravel the science behind the products and have experts sharing with you their hard-earned knowledge.

New content is published regularly and dedicated to a UK-wide readership because most of us don't live in London. We recognise that a trip to the City for a set of eyelash curlers is usually out of the question and that expert, honest information is a ubiquitous need.

The best part about our editorial content and our product mix is that it is entirely independent from cash incentives. No company can pay to be featured in our mix and our advertising is strictly non-beauty-related and clearly marked. Everything featured on Cult Beauty is here by invitation only, because it deserves to be heralded as a great product, tool or advice that actually does what it purports to do.

No product is featured due to commission. In fact, we even feature products on which we make no commission simply because they're amazing and deserve the attention. We have no incentive to push products that don't work and always aim to provide you with the most honest, useful, interesting and entertaining information and product mix possible.