Cult Beauty

The international cosmetics industry has become so vast these days, it's hard not to feel a little overwhelmed. So many great-looking products are being unveiled every week, but getting past the pseudo-scientific speak to the truth about what really works can prove difficult. So, that's what we're here for: to trawl the high streets, the shows and the shoots the world over, talking to experts and scouting out what they use to make the beautiful people beautiful. We'll tell you what's in these products and what's not, who uses them, what awards they've won, what we think and what you and your fellow beauty junkies think, to help you hit upon the products that will work for you... Some cult classics will never change but fabulous, new products are springing up all the time. Here's a taster of the next generation of hero beauty buys we think will go the distance.