Rahua Treatment by Emma Day
I have a confession to make – I am a high maintenance blonde. By that I am referring to the insane lengths I go to get my chemically treated, frizzy curly mop look halfway decent. As well as my normal makeup jobs, I now regularly consult for a luxury brand, where I have to look absolutely immaculate. It’s an eternal struggle that goes on pretty much daily so when Urban Retreat invited me to sample their Rahua Omega 9 treatment, I could hardly say no. I have contemplated having my wild locks tamed by a Brazilian blow-dry to save me time – although the chemical side of the process is something that worries me – but a natural way to get my hair looking good is definitely welcome.
I had already heard great things about the wonderfully wholesome Rahua Hair Care range from Cult Beauty’s Alexia, as they were the first to sell it in the UK. I then met the charming people behind the brand last summer and was bowled over by the enthusiasm they had and how natural this collection actually is (free from synthetics, parabens, sulphates). Deriving its potent ingredients from the oil of the rahua nut and ungurahua oils found in the Amazon, the products seek to nourish the hair follicle from within, rather than the usual coating it in silicone to create an artificial shine. Rahua has become a massive hit in the upmarket salons of New york which is another good enough recommendation for me. The shampoo and conditioner do not come cheap but you only need a very small amount so it will last you a long time.
For the £35 treatment the lovely James washed and conditioned my hair – the hair masque is about 15 minutes long – then gave me a fantastic blow-dries that made my hair look sleek, shiny and healthy. I always like my hair best the day after a blow-dry when it has settled a bit and the best news that my normally coarse and unruly mop still felt soft and shiny three days later which to me is the main test of not only a great blow-dry but also of fantastic products, to which I am now completely addicted. emma day