We’ve discovered a killer new cult beauty range you’re going to love, called Jouer Cosmetics.

We all know our make up drawer is basically our beauty wardrobe. There are a few key items we use every day that are effortlessly flattering, the other 70% just balance dust.

Imagine a complete cosmetics line comprised only of key items, products that not only beautify the surface of your skin, but also contain high-end skin care ingredients to protect and nourish it. Add sleek, interlocking packaging with which to build a portable make up pallet of personal favourites and you have the cult make up obsession of 2011.

Then you see the packaging! All of the sleek Jouer Compacts slot and click together, so you can create a portable make up pallet of your own personal favourites. Even the lipgloss slots in. It’s overfilled-handbag-proof and takes up much less room than a make up bag.

Known as the ‘It’ brand in the States for providing a cool but practical take on make up. Jouer launched as a Henri Bendel New York exclusive in August 2008 and quickly rose to cult status, especially with the US beauty bloggers. “Being an avid traveler, I noticed that so many other cosmetic items are not practical. I’m giving women a smarter, more effortless way to take their favorite makeup with them when they’re on the go.” Christina Zilber, founder

Cult favourites from the range:

Luminizing Moisture Tint £16-£29

This best selling product that has had the US bloggers in a spin from day one. This tinted moisturiser evens out imperfections and fades the appearance of fine lines with its light-diffusing, multi-mineral formula. SPF 20 protects from UVA and UVB rays (broad spectrum physical block) while Ginseng and Gingko Biloba Leaf Extract deliver antioxidants to skin, promoting a healthy complexion. It’s oil-free, hypoallergenic, fragrance-free and water Resistant.

Moisturizing Lip Gloss £16

The most moisturising lip gloss on the planet! Irresistibly sheer shades (in Mirage, Tender, Glisten) loaded with Vitamins A, C & E, Shea Butter, Jojoba Oil and Pomegranate Seed Oil to moisturise, soothe, nourish, rejuvenate and protect, keeping lips smooth and hydrated. Available in a signature vial that connects to any Jouer custom palette.

Tint in Petal £16

Beautifully bendable and sheer, Jouer’s cheek and lip Tint compact is designed to complement all skin tones. With easy fingertip application, this multi-use tint can be worn on cheeks as a blush or on lips for a flush of seriously flattering colour.

Age Repairing Perfector £26

This compact, mineral cream foundation sets with a beautiful powder finish. It enhances and evens out your complexion, while fighting and repairing the signs of aging and stress. The luxurious formulation of antioxidants and anti-inflammatory powers of Vitamin E, Arnica Oil, and Japanese Tea Extract revive skin’s firmness and tone. Conceals the appearance of redness and other blemishes without the sensation of feeling heavy.

Age Repairing Brightener £25

An illuminating eye-stick that instantly brightens the eye area, reducing the appearance of dark circles and fine lines. This rich, emollient brightener moisturises, increases skin’s immunity and fights free radicals with a concentrated anti-oxident complex, Orchid Complex, Camellia Oil, and Vitamins A, B & E.

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