Priti NYC2

Priti NYC wins the hardest working fashion week nail polish. Kim D’Amato, the company’s founder, created the colours gracing the talons of the following hot-ticket shows: Rachel Roy, Proenza Schouler, Carlos Miele, Tommy Hilfiger, Edun, VPL Victoria Bartlett, Elise Overland, Yuna Yang, G-Star, Milly and Thakoon amongst others.

This lovely, non-toxic nail brand manages to be hard wearing as well as super on-trend, worn by everyone from the Fashion Front Row to Beyonce and Jessica Alba.

It looks like our love affair with muted, mushroomy neutrals is not showing any signs of fashion fatigue either for s/s 2011. alexia inge