OK, so this make up range is much loved by notoriously difficult bloggers. But I feel like I’m taking crazy pills – does no-one else find Edward Bess a little freaky? Looking at the image he chose for his homepage (see below, pictured with his 3 sisters) he looks rather like an extra from the Twilight series, posing with his next lunch.
I have been inspired to write this by the insane amount of sycophantic twaddle twiddling its way round the super highways. All you read about in reviews of Edward’s range is his aMAzing bone structure, charming manner, tumbling chestnut locks and background in modelling…not one word qualifying why. Why should we buy a range formulated by a boy, where are his beauty credentials other than being ‘pretty’ himself?
Where are the years of experience in the industry honing skills and understanding the needs of the women using his product? There are so many brands out there so much more qualified to receive such gushing praise. Bess’ range, while good quality with easy to wear colours, is nothing unique. This idea has already been executed beautifully by Laura Mercier, Bobbi Brown and Trish McAvoy.
….Aaaand release bee from bonnet….alexia inge
He clearly has his fans but it is all hugely gushing. The funniest thing i read was someone saying how naturally beautiful he was with (which he undoubtedly is) and waxing lyrical about his unblemished skin etc etc – when he was clearly wearing a ton of makeup in the video. Critical thinking people.
I love this post, very funny. When I first saw that picture I though it looked like he had been super imposed onto the image.
I have never tried (and to be honest – never been all that intruiged to) anything from the Edward Bess range so don’t really have an opinion here. But it is hard to form an opinion when, as you said, all I have really seen about the range since it launched in the UK is talk of his amazing cheekbones and ability to pose. All very well, I’m sure he and the range is lovely – but I haven’t been grabbed by it yet.
I am a huge Edward Bess fan. But not because he has good cheek bones or was a model. I’m a fan because he’s a gutsy youngester that has started his own make-up brand (bloody hard to do) and has managed to beat all the brands you mention in your post in terms of quality.He’s obviously inspired a lot of people out there. Do you have to have yearsof experience to be successful at something? Or do you have to have really good instinct? I met Edward in NYC and he doesn’t actually pretend to know everything about make-up. He just knows what he likes. He has a team to do the product development, just like any of the above brands you mention. At the end of the day, we all wear very natural shades everyday and Edward is making it even easier for us. He has class and he has taste and his products are exceptional across the board. I think that’s why so many of us ‘hard to please’ bloggers love his products. Perhaps like Bobbi Brown used to be, a long time ago….