Illamasqua – great viral idea for their nail varnish
Illamasqua has linked up with Selfridges to kick off a competition Dulux-stylie. Rather like the Labor party (now they are starting to brick it about the election) Illamasqua are providing civilians with a platform to have their say. Unlike the Labor party this say is based around finding the perfect nail colour, something unfortunately more relevant to most women’s daily lives than most of the policies currently spinning around the media. Illamasqua want us to write to them and tell them what our perfect nail colour would be in no more than 50 words, illustrated with an image or photograph. The prize, two people will see their dream colour created and sold exclusively at Selfridges in London, Manchester Trafford and Birmingham from October 2010. Entries can be submitted via email by the 14th March to competition@illamasqua.com.
Mine would be that colour wet, white sand goes during a particularly pink sunset, a cold, blue-pink, putty colour. alexia inge
