Thinking inside the box – ColaLife
While reading The Stylist on the tube this morning I came across a brief piece about a brilliant idea, a shining example of how big companies can transcend the cynical world of Corporate Social Responsibility schemes and actually do some good (called ColaLife). This project, based in Uganda, is the brainchild of development worker Simon Berry. He noticed that while children were dying from the lack of simple medications like re-hydration salts, the fizzy drink companies seemed to have no problem getting through to even extremely remote areas. The solution, fill the unused space between the crated bottles with medical supplies, brilliant! alexia inge
Tags: ColaLife
February 25th, 2010 at 6:49 PM
Sounds great, and the reason why they won’t is it will take all of 1 day for the corrupt Governments to get wind of what’s happening and their product will be held up while the corrupt take the medical supplies to sell before releasing the fizzy drinks to their destination…delaying sales of the stuff.
I wish it would fly, but Corporations are immoral. They have to be, it’s the law…they MUST show a profit to their share holders, there is no room for morality when that’s the main goal…and it’s the reason our economy is so f*%@ed up.