Melvita Natural Skin Care
The top-selling organic skin care brand in France Melvita is launching in the UK on the 29th of this month on Melvita.co.uk. Rather like Neal’s Yard, Melvita was way ahead of its time, launching in France in 1983 when everyone else was focused on celebrating the technology of synthetics (makes me feel old discovering that is almost
30 years ago now, eek!!).
Each of the 300 products in the range have the Ecocert stamp of approval, though not as thorough as the Soil Association, it means products contain over 10% organic ingredients and cannot include synthetics such as Mineral Oil or Parabens. Melvita now have plans for world domination, with huge international expansion planned over the next year. With the extremely reasonable price points (£10-£32) and lovely ingredients they have a very good chance of succeeding.
I had a good play with the facial products this morning, my first impressions are that the heroes will be the Eye Contour Gel (£18) which you can feel toning the area the instant you use it and the Foaming Facial Scrub (£15), unlike most natural scrubs this has even particles made of Silica rather than nut shells which can be very abrasive.
The other key point about Melvita is that unlike most natural brands they don’t rely too heavily on essential oils, focusing more on plant extracts, which means the scent is subtle and the products will suit a wider variety of sensitive skin types. alexia inge
Tags: Melvita, Organic skin care